Archive for May, 2016

Billennials: the Bilingual Millennials

May 05 2016

It has been presented and discussed in many forums: the importance of the Latino market in the US. How its growth and buying power has transformed the marketing plans. If you want to be relevant and expand your consumer base, you must court Hispanics. And from within that segment, millennials are the¬†fastest growing subgroup. But these young, tech-savvy consumers are…