Reddit, the front page of the internet, home to discussion boards covering every microscopic topic you could dream of. Sure you could find a lot of great animal videos, share the latest paint job on your little plastic warriors, or even identify … Wow I just got lost on Reddit searching for that link! It’s a dangerous place to go without a purpose – but it’s also an incredible resource for so many things.
This time on the Helix House blog, I want to give you a quick rundown of four of the best marketing and advertising subreddits on Reddit. These boards will give you the practical know how, advice, and tips you need to do your job better than ever. Even on these high quality boards you’ll have to do a bit of sifting to find the diamonds in the rough, but at least on these subreddits you’ll be in the right mine so to speak!
Over 364,000 members are posting about their experiences as CMOs, sharing new tools, and all sorts of other content. You can find posts compiling tons of different free resources to understand things like Google Analytics, SEO, certification programs and more. It might not have everything you’ll need in your journey, but it’s a great place to start.
r/SEO is exactly what is says on the tin! This subreddit is the Mos Eisley cantina for 173,000 seasoned SEOs and new hires in way over their heads. Sharing best practices, decrying old methods, and speculating why some things still work when they really shouldn’t.
r/SEO isn’t as bumping as other subreddits, but the range in topics and discussions is still there. Like any other community forum you’re bound to find hot takes, wrong takes, and everything in between – but all that is beneficial! Seeing a conflicting point of view can give you the perspective to understand your own better and to find the best practice if it lurks somewhere in the middle. All of it is data and data helps us do our job better.
Like r/SEO, this subreddit is focused on a specific service. As the About says, this sub is all about pay per click and other digital ads across a number of platforms, if you’re not working with Google Ads, Bing, etc. you might not find the sub as useful as it really is.
If you are in that field, this sub has a ton of great info! Mostly it’s people troubleshooting their campaigns and trying to understand just why some campaigns work and how certain settings and tools mess it all up – or turbocharge success! While you might not need to pop in to comment and discuss often, it never hurts to give it a regular read-through, you never know what you’ll encounter in your own campaigns. For instance, the current top post of all time is just a few weeks old and is a host of free tools and extensions one user has used to manage over $10M in campaigns!
Like r/Marketing, /r/Advertising covers a huge swath of this sphere. This is a great sub for those with zero experience to dip their toes into the discussion and learn more about the basics of advertising. With 134,000 other advertisers frequenting the board, there’s a lot to learn.
While the discussions may be frequently on the more basic side, this sub is worth it for the robust resources that have been collected as seen in their sidebar.
These aren’t all the subreddits out there – there are a ton on all sorts of different platforms, tools, and more. r/askmarketing, r/content_marketing, r/webmarketing, r/digitalmarketing, r/digital_marketing, the list goes on!
Want another protip? If you’re marketing a product, find the subreddits related to that niche to really know your customers inside and out. Selling protein bars? Look at weightlifting, fitness, backpacking, rock climbing subreddits to better dial in the benefits and pain points of your customer base. There are as many subreddits out there as stars in the sky! So get out there and start browsing! Just be careful, you’re just as likely to find an incredible resource as you are to find yourself spiraling in a meme hole for the rest of your afternoon so browse responsibly!