Patience may be a virtue, but when it comes to growing your business, let’s just throw that virtue right out the window. Git’ outta here patience! Git! We’re done with you!
Simply put, you don’t have time to sit around twiddling your thumbs waiting for business to pick up. Even if you are comfortably on pace to hit your quarterly numbers, that is a trajectory that could shift directions in a heartbeat. Seize control of your business and fortify your future by implementing these 5 marketing ideas NOW.
1. Google AdWords PPC (Google AdWords)
Google AdWords is a powerful tool which can have an immediate impact on your business. It allows you to appear directly in front of potential customers at the exact moment they are looking for your services.
Best of all, you only pay if someone clicks on your ad and visits your website. That means you are paying for actual results, not just visibility.
And you don’t have to worry about costs getting out of control, because you directly control the budgets. Set how much you are willing to spend on each ad group every day, and rest easy knowing that you won’t spend a penny more than you have budgeted for.
We have had clients receive leads as quickly as five minutes after launching an AdWords campaign, so if you are looking for immediate results, the choice is clear.
2. Remarketing (Remarketing Support)
As long as you are setting up a PPC campaign, you might as well leverage the power of remarketing. Even the most overly enthusiastic optimist cannot expect to convert 100% of their website visitors into paying customers. In fact, some industries such as ecommerce see a rather depressing average conversion rate of around 2.5%.
That means a majority of your website traffic is going to navigate away without converting. You don’t want to lose them forever do you? You don’t want to be forgotten!
Remarketing allows you to reappear, via targeted ads, in front of individuals who have previously visited your website while they are browsing other websites which are part of the Google Display Network. According to Google, the Display Network includes over 2 million websites and reaches over 90% of internet users worldwide.
With retargetting, you will never be out of sight, and you will never be out of mind.
3. Email Marketing (Mailchimp)
In order to reap the full benefits from email marketing you are going to need a robust email list. Such a list can take time to cultivate and grown, but there are several email marketing strategies you can implement immediately to garner a quick boost in sales and spark some customer reengagement.
We recently ran a reengagement campaign for one of our clients via email marketing. Pictured below you can see an element of one of the emails we sent out.
The campaign reached hundreds of individuals who had not interacted with the brand for several months.
Not only did this campaign remind these individuals that, “Hey! We exist! Remember us??” but it also produced a surge of direct sales.
And that is just the tip of the iceberg in terms of the immediate, and long-term impact email marketing can have on your business.
Facebook, Instagram, and Twitter are three of the highest trafficked websites in the entire world. Millions of individuals visit them on a daily basis. And that doesn’t even touch the fact that Snapchat has over 100 million daily users.
Like, holy shit gang.
How do you even comprehend an audience that size? It is an old adage in sales that you need to be where the people are, and the people are on social media.
There are two ways you can use social media to grow your business. You can take a long-term, brand building approach or you can use target ads to bring in immediate sales. Advertising effectively on social media requires a special blend of art and science as you build ads powerful ads designed to draw attention while you use data and analytics place them in front of your target demographic.
5. Content Marketing
Content marketing is the process of creating relevant ‘content,’ which could include anything from blogs, press release, infographics, and videos, to interactive website pieces, which provide consumers with information regarding your business and industry.
Powerful content pieces build trust with consumer and help them become familiar with you and your brand. Interesting, quality content can be a huge differentiating factor as consumers choose between you and other brands who work in your industry.
As an added benefit, publishing regular content will have a huge positive impact on your organic search rankings, or as you probably know it, your SEO.
However, creating great content on a regular basis isn’t easy; and ‘regular’ is a key word in the content marketing industry, because consistency is everything. Accomplishing this requires a mix of creativity, technical know-how, discipline, and writing skills. If you don’t feel confident producing such content, it’s a good idea to hire on a professional agency.
For more information on how you can start growing your business, check out one of our other blogs titles: Why Go Digital? which details the importance of investing in digital advertising along with your traditional advertising endeavors.
For business inquiries, or if you would just like to learn more about any of the topics we have discussed here today, give us a call at (800)588-2188, or send an email directly to our President, Jonathan Spurling at firstname.lastname@example.org.
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