More and more business are beginning to understand the strength of digital advertising. Here at Helix House, we are on the front lines of this shift. We live it every day. We see the growing interest and need clearly. It is displayed in the steady increase of incoming calls we receive on a daily basis.
The fact is, traditional advertising is no longer the most dependable way to grow a business.
Media has changed, technology has changed, culture has changed, commerce has changed, and consumer behavior has changed. Luckily, Digital advertising allows you, to capitalize on these changes!
Today, we will cover 5 reasons digital advertising is the best way to grow your business.
Imagine you are standing on a street corner next to your office and you are looking up and a big, beautiful billboard advertising for a local personal injury lawyer. Great. It’s good to know who to call when your “in a wreck and need a check”.
Now, take a step around the corner and spend a few seconds walking up the street. Enjoy the fresh air.
Okay, you have walked enough. Look up. Suddenly there is a building between you and billboard. Standing here, you would never know who to call if you were in a wreck! That is
The reach of your billboard is limited to one street in one town.
Do you want to be the business who is only visible on a single street corner, or do you want to be the business who is visible anywhere, anytime to someone is looking for you services? It’s an easy question to answer.
Digital advertising provides your business with unparalleled reach and visibility. Just consider these numbers:
3.5 billion daily Google search queries per Google Zeitgeist report
2.28 billion monthly active Facebook users per Statista
1 billion monthly active Instagram users per Statista
2 million websites on the Google Ad Network per Google
The reach of your billboard is limited to one street in one town. The reach of a billboard, print ad, or local TV spot pales in comparison to that of Google, Google’s display network, Facebook, and Instagram. Digital advertising is a no-brainer when it comes to increasing the visibility and reach of your brand.