Search Engine Optimization (SEO)
Gaining first page placements on the major search engines is desirable, but it is not a quick or easy process. Search Engine Optimization (SEO) is the process that grows your website placement on the organic or natural list (non-paid) section of Google, Bing and Yahoo. Using white hat SEO strategies will give your website long term promotion and ranking high on the Internet. This will translate into the best return on investment for your business.
Google (Business) Local
Google/Yahoo Local promotes your business to the local population based on the geographical area of your business’ location. Many people use this search and locate option as opposed to getting into a car and driving around or even using the yellow pages. Google/Yahoo Local will display a very informational mini-website for your business. Potential clients who land on your local, mini-site will be able to see information such as photos of your product, opening hours, geographical location, client reviews and any specials you may be offering at the time.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is an ad campaign that allows you to pay only for the number of clicks that your website receives. When an Internet user conducts a search and pulls up a local or organic listing, they will be presented with sponsored links that they can click on to continue their search. Your ad will appear as one of these links. Sponsored links are also known as Pay-Per-Click campaign (PPC).
Social Media Marketing (SMM)
Social Media Marketing (SMM) is a marketing campaign that allows you to have a direct relationship with your clients and potential clients via the Internet. This medium allows you to relay key information to your clients and potential clients free of charge. Information may include updates, specials, reviews, advertising/special promotion of products, and you can even solve problems through social marketing. The challenge business owners have with SSM is that it is time consuming and they may not always know what to say to their clients or even which clients to say it to in the first place. Helix House helps its clients to develop a social presence that is both interactive and engaging.
The first thing your online clients and potential clients will interact with is your website. These visitors will use the structure and presentation of your site to judge it and guide their business decision. A strong website builds a strong brand. Helix House gives our clients a strong website that is fully optimized for the search engines as well as to gain high conversion rates.
Text Message Marketing (SMS)
With people sending off millions of text messages everyday, one would wonder why businesses have not capitalized more on this method of promoting their products and services. Over 95 percent of text messages are read; so, it is a guarantee that your messages will be read by a number of customers. Text messaging is suitable for businesses in any industry. They can be used to promote a product, announce a special, send reminders, and give appointments and much more.
A professional, well organized and well executed email marketing campaign is invaluable to any company. Helix House is known for helping our clients structure and manage an effective advertising campaign through email marketing.
Websites that use personalized videos to promote their business benefit in a number of ways. Personalized videos stimulate and foster trust from your clients. Videos increase visibility throughout social media networks and increase the conversion rates for many businesses. This leads to a better business return.