Search Engine Optimization
Search engine optimization is the process used to give a website or web page better, free placement on any of the search engines like, Google, Bing, Yahoo and more. As a business, it is in your best interest to implement SEO processes because organic search engine placements receive 80% of all clicks and bring a higher return on investment then PPC.
Web statistics show that users only click through to websites on the first page search engine listing. However, the chances of being placed on a first page listing without implementing SEO processes are virtually non-existent; because there are thousands and even millions of websites that target similar “search terms” to your own. The solution is to use reliable and effective SEO processes to obtain a search engine rank advantage over your competition. This allows any potential client searching for terms that refer to your industry to find your website quickly.
Better Local Directory Listings
Most searches on any search engine occur at a local level. In other words, someone may look for a local painting contractor, carpet cleaner, dentist or financial adviser for the area they live in. Businesses that may want to consider this type of SEO positioning can include restaurants, stores, dentists, doctors, service related industries and others. In most cases, a local search will bring up critical information such as, geographical addresses, contact information, hours of operation, photos and other pertinent information.
Search Engine Marketing (SEM)
When searching for a term on Google or any of the other search engines, you may have noted that the top two or three options are sponsored links. Often these are highlighted in different colors such as red or yellow. On some search engines, they are located on the far right, underneath the search bar, while others simply place them at the very top three listings of a search result. These are known as SEM placings, also known as a pay per click campaigns, which a number of websites use to promote their services. In this case, as a website owner, you would pay a specific amount for every searcher who clicks on this advertisement to your website.
Social Media Marketing (SMM)
Social media is one of the best ways to interact with both existing and potential customers. It helps you establish a business brand, and shows that you are experienced in your industry. When reading up on Internet marketing, you’ll find there is a consensus relating to customer purchases, “customers are more likely to buy from someone they trust than from someone they don’t.” Social media platforms like Facebook or Twitter help establish this trust and social relationship between you, the business and your potential customers. These are the ideal platforms you should use to promote events, specials and interesting information pertaining to your industry. It is the place to solve customer issues, market and post reviews, or answer any questions people may have. However, business owners often don’t know what to post or how frequently to post. Taking the time to learn from expert social media marketers or contracting a social media marketing company like__________________can help you create that engaging social media presence you need.
On the current Internet platform, there are thousands, if not millions of websites. So to make your website stand out among others in your industry, you need a strongly designed, easy to navigate website. Regardless of all other efforts you make, a person visiting your website will click out of it, or misjudge your business, if it isn’t attractive and easy to use. Web designers insist that you only have 10 to 15 seconds to attract a viewer’s interest. We at__________________ build websites to be SEO friendly, but also aesthetically functional, to create the best conversion possibility.
The Use of Text Messages in Marketing (SMS)
As a service provider or local business you may find it profitable to start a text message marketing campaign. Restaurants, bars, hotels, and even doctors or realtors often find this type of marketing a way of engaging with potential customers, promoting business events, informing customers of specials, or reminding them of an upcoming event. Statistics show that almost 95% of all text messages are read, and this is an indication of the efficiency of this marketing method.
Sending out monthly newsletters, special offers or reminders by e-mail is another effective marketing method. It is one of the least expensive methods of marketing, and when managed correctly is an invaluable service. However, many companies use e-mail marketing methods sporadically, or not at all, because they don’t have time to manage the campaign. Contracting an external e-mail marketing firm could be the solution to a consistent and structured e-mail marketing campaign, making it effective at converting your traffic into sales.
Another effective method of marketing is through the use of video. Often the consumer prefers to watch a video rather than read through a long detailed page about the benefits of any product or service. A video is a more productive way of getting more visibility on social media networks and websites. It offers you, the business owner, the opportunity to build a rapport, show your experience and gain the customers’ trust. It also offers a more interesting visual effect on websites, social media networks and blogs you own.