Brett Casaccio, Author at Helix House

Brett Casaccio

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May 9, 2019
dynamic keyword insertion

Why Dynamic Keyword Insertion is a Must In any Google Ads Campaign

When creating Google Ads campaigns for clients, there are hundreds, even thousands of factors that come into play that determine cost-per clicks, customer acquisition costs, cost […]
April 1, 2019

Introduction to Google Analytics

If you own a website and you do not currently have Google Analytics set up, you are missing out on very valuable data that could play […]
March 19, 2019

Google Ads: What Is It, And How Can It Benefit My Business?

I’m sure in this day and age you are familiar with ads being displayed all over the internet- through search queries on Google, scrolling through Facebook, […]