Casey Watts, Author at Helix House

Casey Watts

May 17, 2022
technical seo

What is Technical SEO?

There’s SEO and then there’s technical SEO. Technical SEO is everything that a typical SEO strategy miss – it’s the backlog of optimization errors, website issues, […]
April 26, 2022
social media followers

Why Your Business Is Losing Social Media Followers

Social media is a rollercoaster: one day you gain 200 followers, the next you lose 130. Sometimes, those fluctuations happen for seemingly no reason, while other […]
March 22, 2022
Social Media Calendar

How to Create a Killer Social Media Calendar

You want to create a killer social media presence? Well, that will start with the formation of an ever more killer social media calendar. Today, we’re […]
February 15, 2022

The Day in the Life Of a Paid Search Manager

Have you ever asked yourself what a paid search manager does? Maybe you want to become one, or maybe you are curious what your agency’s paid […]
January 4, 2022
digital advertising goals

Digital Advertising Goals You Should Make This Year

Everyone has goals, and the same should be said for your business. Whether your goal is to make more sales, bring in new customers, or launch […]
December 14, 2021

Ranking Our 2021 Cat Calendar (Yes, Really)

Goodbye 2021; you were an interesting year filled with new routines, uncertainties, and a lot of funny cats. Wait, cats?! That’s right! At Helix House, we […]
November 16, 2021
small business Saturday

Small Business Saturday is Right Around the Corner

Why Black Friday when you can Small Business Saturday? On Saturday, November 27, show your support of small businesses by doing your holiday shopping with them!  […]
November 15, 2021

A Passion for Customers, Community, and Really Great Coffee

Upon walking inside Top Fuel Espresso, you’re greeted by the delectable scent of coffee and warm pastries, charming car-inspired décor, and a warm chorus of hellos […]
March 22, 2022
digital advertising terms

Defining Digital Advertising Terms and Lingo

At Helix House, we use a lot of industry jargon that may not be the common tongue for most. We try to catch ourselves and explain […]