Casey Watts, Author at Helix House

Casey Watts

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April 7, 2020

How to Create a Facebook Ad Audience

Navigating the vast ocean of Facebook is tough on its own, so how do you even begin to try creating a successful ad campaign? It all […]
March 26, 2020

Tools for Landing Page Optimization

Is your online presence optimized? Last month, we talked about how to write for landing pages, but we didn’t tell you the importance of revising and […]
March 19, 2020

How to Cultivate Organic Business Growth?

March showers bring spring flowers. Yes, we know the saying is April showers bring May flowers, but the deadline for this blog didn’t account for the […]
March 5, 2020

March: The Month of Optimism

That’s right, March is Optimism Month! What’s optimism, you ask? It’s hopefulness and confidence about the future or the successful outcome of something. So let’s be […]
February 13, 2020

How To Write A Landing Page

So, how do you write a good landing page? Let’s do something different in this blog: let’s keep it simple. Because that’s what copywriting for landing […]
January 21, 2020

How to Do Keyword Research

Everyone wants to see their business or website on the first page of Google, right? With over half of the world’s population connected to the Internet […]
January 7, 2020

What is a Landing Page

A landing page is a page visitors interact with when they first reach your website. Easy, right? On the surface, it’s no more complicated than that. […]
December 17, 2019

Five Misconceptions About Working for a Marketing Agency

I (Casey Watts)  didn’t start my career in a marketing agency and it’s not exactly what I went to school for. Sure, I learned how to […]
December 3, 2019

How to Boost Your Engagement with Enticing Headlines

Extra, extra, read all about it! Or don’t; it all depends on the headline. CopyBlogger found that, on average, 8 out of 10 people are reading […]