Casey Watts, Author at Helix House

Casey Watts

April 6, 2021

And The Addy Goes to…Doggy Brace!

At Helix House, we love to celebrate and highlight the achievements of our team. We’re so happy to announce that our in-house designer and creative strategist, […]
March 16, 2021

Using Short and Long Tail Keywords for SEO Optimization

Keywords. You know them, we love them. Did you know that there are different forms of keywords? They’re the lifeblood behind Search Engine Optimization (SEO). There […]
March 2, 2021

Five Cool Things: Casey Edition

So it’s been a hot minute since our self-proclaimed recurring blog series started — *cough* May 29, 2019 *cough* — but we’re back at it again! […]
February 16, 2021
update ads

When Should You Update Your Ads?

Every business owner’s dream is to post your ads and then have an immediate influx of new customers. Sadly, that rarely happens. Ad campaigns take a […]
February 2, 2021
digital advertising works

Five Misconceptions about Digital Advertising

Helix House started as a digital marketing company back in 2008, so we have a few years under our belt and have heard a few misconceptions […]
January 19, 2021

Tips for Writing Amazing Social Ads That Perform

Writing copy for social ads isn’t as straightforward as you may think. There aren’t character limits and you can add whatever visual/creative asset you wish to […]
January 5, 2021

Our Three Phases of Zoom Calls in Quarantine

We have to admit something. We’re not perfect and if you’ve ever somehow been privy to our team’s internal Zoom meetings (or had a lot of […]
December 15, 2020

Things to Think About Going into the New Year

Let’s face it: 2020 kind of sucked. A lot of us had to let go of goals, reorganize how we work and live, reschedule big plans […]
November 17, 2020
data trackers

Three Important Data Trackers You Might Be Missing

How do you measure your success? In today’s world of digital media, everything is in a state of flux. One thing could be viral today and […]