Cody Eastlick, Author at Helix House

Cody Eastlick

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July 7, 2020

Building Your Brand Book

Everyone who has been through some secondary education has heard of style guides. They are a collection of practices and standards on the ‘right’ way to […]
June 30, 2020

What Does Digital Media Offer That TV Advertising Does Not?

TV advertising may have been the way of the future once, but that was 60 years ago! Technology and consumers move, fast, and businesses need to […]
June 19, 2020

What is Anchor Text and Why Does it Matter

When it comes to the nitty-gritty of SEO best practices, there are hundreds of moving parts that at first glance might seem minor or unimportant, but […]
May 29, 2020

4 Project Management Principles – No, More Like Superpowers!

In a single day at Helix House we are constantly at every stage of the creative process. Onboarding in the morning is the beginning of a […]
May 8, 2020

What Is Onsite SEO?

There’s a lot of stuff out there to help businesses optimize their website’s performance, rank higher on Google, and net more sales. But it can be […]
April 30, 2020

Discussin’ Design and More with Creative Strategist Indre Puodziukynaite

Indre’s designs have been beautifying our work at Helix House for a few years now, her time has come for an illustrious sit-down Q&A! So, without […]
April 21, 2020

Paid vs Organic Search Who Wins?

When it comes to digital marketing, two ‘Searches’ rule the arena. Paid and organic search both dominate the first page of Google, but two strategies enter, […]
April 14, 2020
ppc management tips

Managing Google Ads 2: Digital Boogaloo

Managing your Google AdWords is an absolutely critical piece of any successful digital campaign, that’s why we make it one of our key efforts. Need help […]
April 2, 2020

Understanding Keyword Match Types

In traditional, old-school advertising you had to create an ad, purchase the space to display it in a newspaper, magazine, or billboard, and then let it […]