Writer’s block? Creative streams run dry? Don’t worry, we’ve all been there. At Helix House, we generate countless pieces of content on a weekly basis, so trust us, we know your pain. But we’ve also developed some strategies to overcome a dry spell of blogging ideas and wanted to share some with you. To help get your mojo back, we’ve also provided a couple starting topics for a few industries in this blog.
So, let’s jump right into it.
There is no shame in going online to find out what’s trendy! It’s never cheating to check out your competition and see what they’ve been covering, or to do keyword research using a tool like Ahrefs to see what people are searching on Google.
In fact, we recommend doing all of this first! To be a successful blogger or content writer, you have to be up to date as to what people are looking for. You don’t want to be caught writing about how MySpace is the future of social media in 2020, after all.
Let’s look at an example. One of our copywriters works with a client who sells vaping products. That copywriter has never even touched a vape in their life, so researching online trends and staying up to date with the news is extremely beneficial for them. This way, they know what’s hot in the market, despite being removed from that culture.
It may seem simple, but asking a coworker for help and sharing where you are in your creative process is extremely helpful. They’ll be able to come up with a couple fresh ideas and hot takes on items that you may have overlooked.
Never feel bad about it either! It’s extremely common for anyone to get burnout creatively. Sometimes, all it takes is a new set of eyes to give you the ideas you need to break out of your slump.
If you’re writing for a client who has an active social media channel, use that to your advantage! Many potential leads and customers will use social media as a way to communicate their thoughts and feelings about the product. Some even ask questions! Use this to your advantage and find topics they’re talking about. That way, you know it’s something they’ll be interested in reading!
We do recommend avoiding reviews for content ideas, though, because you’re never sure what prompted the customer to leave a review in the first place. Stick to Facebook, Twitter, Instagram, YouTube, and other social media channels.
No one knows their business and their demographics better than business owners. If you’re running out of ideas or if you’re not sure on whether or not a topic fits, run it by the owner. Chances are, they’ll be more than happy to help and point you in the right direction. They probably even have ideas they’ve been wanting to share as well.
Now, this may not be the case for all clients. So if you’re unable to ask them, please refer to our first two tips once again.
After all that, are you still out of ideas? That’s okay. Sometimes it helps to put it down and come back to it another day with a clear head. Other times, maybe you just need a clear suggestion. Here are a few ideas for specific industries that we’ve found success in writing.
Still need help? Don’t have the time to write content and stay on top of business. Give us a call, we craft unique pieces for your website to boost your SEO, convert more leads, and reach a broader version of your demographic? That’s where we come in. Give us a call and we’ll craft unique pieces for your website to boost your SEO in no time.