Category Archive for "Blog"

4 Books All Successful People Read

Apr 13 2017

Let’s spend some time talking about books. Books and reading; reading and learning (editor’s note: nerds); learning and growing; growing and… succeeding. Because that is your goal, isn’t it? To succeed? Otherwise you wouldn’t be wasting your time reading this blog, let alone browsing the website of an advertising agency. Even a blog as good as this one. Frankly, it…

3 Ways To Achieve Your Professional AND Personal Goals For 2017

Jan 02 2017

Guess what? In case you weren’t paying attention, 2017 rolled in just a few days ago. And seriously, than god that 2016 is finally over. While not everything that happened in 2016 was bad, the ushering in of a brand new year is more than just a change on the calendar, it can be personal and professional. Yeah, you know…

More than Keywords: Effective Use of Blogs for Marketing

Mar 09 2016

For most businesses, ecommerce is what drives their growth. With the sophistication of how a site ranks after an online search, companies take steps to be at the top of the results provided by engines such as Google and Bing. This is what brings consumers to visit sites and ring sales. One marketing strategy that is becoming increasingly important is…

What is More Important: To Connect or To Sell?

Jan 28 2016

The way advertising is executed, has been a result of how people communicate. And we all do it differently from one decade to another. One can be drawn with interest to how advertising took form during the 60s and 70s. Full of clichés and popular beliefs held by the creative minds at Madison Avenue. Just log on to your Netflix…

When Marketing Becomes El Marketing.

Jan 28 2016

We all have enjoyed a Taco Tuesday lunch more than once with our co-workers from the office. And we all can recognize the beat of one of Pitbull’s pop singles when we hear it, even if he’s not part of our playlist on Spotify. The fact is that we all experience, to some degree or another, the Latin influence in America; especially…

Giving Business The Competitive Edge Through Innovative Marketing

May 07 2015

Having a unique advantage in today’s business world simply means taking full advantage of all that the Internet makes possible. By leveraging advanced Internet technologies, opportunities become more available and more accessible to a greater number of businesses than ever before. The Internet is a unique space that offers everything from social media to video and other opportunities. Businesses today…

Why Good Graphics Matter In Today’s Modern Internet Marketing World

Apr 30 2015

To achieve all that a quality website is capable of with regard to Internet marketing performance sometimes simply means having a better looking website then the competition. While navigation and intuitiveness are always at the core of good website design and development, good graphics can go a long way in making a site incredibly appealing to visitors. Many modern software…

Enjoying The Benefits Social Media Makes Possible

Apr 23 2015

Perhaps more than any other aspect of online interaction, social media is quickly evolving to become one of the most important aspects of Internet marketing that businesses and entrepreneurs can enjoy. In fact, social media as a subset of the bigger Internet marketing picture that simply cannot be ignored as an essential element of a successful Internet marketing campaign. Social…

The Importance Of Choosing The Right Domain Name

Apr 16 2015

Today’s modern online world requires adhering to basic principles and concepts when it comes to website design, unique Internet marketing strategies and proper branding. Choosing the right domain name is another example. While many businesses simply choose to take the first domain name that comes to mind, spending a little time carefully considering this important aspect of online performance is…

Why Take Your Business Online?

Apr 09 2015

The most obvious answer to the question is why not? In fact, why would anyone not take a business onto the Internet today? The Internet and the online arena offer greater opportunities in terms of online marketing then any other outlet available today. Newspapers, magazines and TV have seen dramatic drop-offs in advertising effectiveness in recent years. As more and…