Welcome back to the Helix House blog! Today we want to dispel a few digital marketing myths for you. This is a constantly evolving industry that has old and new tactics thought up, developed, and abandoned quickly. With digital marketing and advertising, you can now reach a clientele you never thought possible with the internet and social media. So, let’s review a few myths that you need to be aware of before jumping to the conclusion that digital marketing isn’t for you!
This is perhaps the most misleading – and downright wrong – digital marketing myths. SEO is one of the most important ways in which to build your digital presence. While old strategies of SEO may no longer be viable, SEO as a whole is still very much alive. The methods used to build SEO are constantly evolving as search engines and algorithms evolve. Although social media is large in today’s online world, searching is still the number one source of web traffic.
Some companies treat digital marketing as a filler item that does not affect the business and bring in any traffic. While some companies do not believe in digital, it should be incorporated into the business’s overall business plan and marketing strategy. Utilizing digital marketing allows a company to bring themselves to the attention of potential customers that traditional marketing just can’t touch! This is a way in which to constantly bring more online customers.
No, no, no! All content should be well thought out and GREAT content – not just ‘content.’ Success in the digital marketing realm is not spilling out as much content as possible on your web pages. You want well thought out and creative content targeted to your audience. Each web page you create should have relevant, clear, and concise information with keywords to draw in your audience. Having high quality content will keep people on your website, reading more, and coming back again.
Do you fall into the category of business owners that believes Facebook Ads are ineffective? We are here to tell you that this is a huge digital marketing myth. When looking to launch a Facebook Ad think about your objective and what you really want your audience to see and do. Do you want to show an event you are holding or give your audience information to educate? If you are looking to grow your audience, a lead generation ad could be very effective. You can have these ads go directly to your target audience and not waste time and money on an unspecified group of people. Just think about the billions (with a B) of people who use Facebook every day. Why cut out that possible market entirely?
Why not be one step ahead of your competitors? Or in the case of digital marketing, ten steps ahead! By not taking action just because your competitors haven’t taken action then you are holding your business back from skyrocketing. Not having a thorough digital marketing campaign you are preventing potential customers who have taken to digital platforms to find products and services from finding you.
Digital marketing myths are just that – myths. Before you decide your company should not be involved in digital marketing, do your research. Utilizing digital marketing to grow your business is an ever-evolving system as all social media and search engines are continuously progressing. For your own sake dismiss any misgivings you may here about digital marketing, and if you aren’t sure whether or not they are misguided it is easy to research! Looking for an agency to take care of all your digital marketing and advertising needs? Contact us at Helix House and see what we offer!