We have all been there when someone asks you what you do, and you are stunted at how to give a 30-second explanation – let’s face it your day is packed!! You might think to yourself “I need a good elevator pitch” and you aren’t alone. In the digital marketing and advertising world there is something new happening nearly every day. Giving a quick snippet of how you work in SEO sometimes has people asking more questions than understanding exactly what you are saying. We are here to give you some quick SEO elevator pitch tips to create your own spiel!
An elevator pitch is a way in which you describe what you do in the workspace in the short amount of time it takes to ride an elevator. You want to be able to quickly answer someone when they ask what exactly you do. You might be asked by someone, “I’ve heard of SEO before, but I’m not familiar with it. What do you do in the field?” or you may even be told, “I’m completely unfamiliar with SEO. What is it and what do you do?” and now is your time to shine.
There are a lot of specialties within SEO. Over the past two decades search engine optimization has grown tremendously leading to diverse areas within SEO. SEO specialists include content-focused SEOs with keyword focused SEOs. There are also link builders, web content creators, and even tech SEOs – just to name a few. If you are one of these specialties or another specialty your SEO elevator pitch should cater towards your unique practice.
You will always be presenting your elevator pitch to different audiences. These audiences will have a different level of understanding and knowledge of what you do in SEO. They may be semi-familiar with it or completely unfamiliar with SEO. You will have to judge what they know and work your pitch around them. You will also need to say your pitch differently depending on if you are speaking to a boss or client. They will want to know what you do, how it affects them positively, and how you can help their business. By adjusting your pitch accordingly and reading the people you are speaking to you can help them understand what you do.
Your work in SEO isn’t vague, so why would you give a vague explanation? By giving a detailed elevator pitch you are able to spend less time explaining your work to people who don’t spend their lives on the internet. Working in SEO saying, “I help businesses on the internet,” is not nearly enough! You want something detailed along the lines of what you do such as, “I help client businesses maintain an online presence while attracting and engaging with customers.” You can also say something along the lines of, “I help businesses improve their ranking and visibility on search engines such as Google through multiple platforms while engaging with potential customers.” Depending on your specialty within SEO you can change this accordingly!
Break down what you do and think exactly of what you do. Like we said earlier, there are so many specialties within SEO and maybe you focus on one or multiple of those specialties. So, having a good understanding of what you do in the SEO industry will help you to give a great elevator pitch!
Here are some of the areas you may focus on to optimize your clients:
If you fall into any of these categories you want to have a good understanding of what you do to tell those that may not understand. Once you understand what you do you can give a more detailed line of what you do, which means giving a less detailed explanation.
When creating your elevator pitch you want to be sure you are avoiding any marketing jargon. You are most likely giving your elevator pitch to people who aren’t familiar with SEO. When going about your elevator pitch you don’t want to confuse people more by using words that you say to other people in your industry. You are likely going to confuse the person you are speaking to more with jargon – keep it simple! Especially when talking to potential clients use layman’s terms to avoid any confusion.
Creating a great SEO elevator pitch will help you to better communicate with potential clients as well as your current clients. If you aren’t able to describe your career to your friends and family how can you gain the trust of potential clients? Follow our elevator pitch tips to give a quick 30-60-second spiel as to what you do with SEO! If you think you are having trouble with your business’s SEO and want to improve your online presence then contact us for a discovery call. For more information check out the services we can offer you!