I (Casey Watts) didn’t start my career in a marketing agency and it’s not exactly what I went to school for. Sure, I learned how to write for a variety of outlets in college, but my focus was journalism. For over five years, I honed my craft and began polishing my personality as a journalist, but that all came to an end in mid-2019 when I needed to look for another job.
I knew journalism, especially my preferred form of community newspapers and media outlets, is a dying and tumultuous breed. I had a choice to make: sell my soul to covering politics and crime for big news media company or switch careers? I think it’s obvious which one I chose.
While marketing and journalism have a lot in common, I had a few misconceptions about the industry before I started working at Helix House in late October as a copywriter. Helix House pleasantly surprised me from the moment I had my first interview with them and working with them for these past couple of months shattered everything I used to think about marketing agencies.
So, what are those misconceptions? Let’s jump into the mind of a marketing novice.
“It’s all about making money.” I’m sure this is a common thought about people who look at new age advertisements or when they hang up on cold callers. While money is, of course, a large part of what a marketing agency does, it’s not about making US money. At Helix House, we’re on YOUR team, it’s about hitting your goals and bettering your business.
Do we care about making money? Well, yeah. Helix House values stability and security in everything we do. I learned that Helix House wants its employees to be secure in their jobs, but that same feeling of security is desired for our clients too. We want you to be secure in your business and will make plans for every outcome and challenge to take you closer to your end goal.
It’s more than money to us. It’s about building a relationship you feel comfortable and safe in. It’s all about making all of us feel secure.
This couldn’t be further from the truth at Helix House. Everything is online for our clients to see, and I mean everything. They have access to all of our work, our deadlines, assignment lists, and design elements. We have an open line of communication with you too. We’re as transparent with you as we can be throughout the entire process.
If I mess up, they’ll know about and they’ll see me fix it. If I want reviews on my blog posts before they go live, everyone has a chance to jump in and make suggestions. And the best part? People want to be involved and I want their input.
Beyond that, Helix House outlines realistic expectations every step of the way, starting with our onboarding process. Our president, Mike Donato, is not afraid to tell you how it is and what returns we expect you will (or won’t) see in your first few months with us.
Helix House builds on that; we don’t stop with today, we tell you what we expect a month or more down the road.
I won’t lie, I walked into this career path thinking it would be full of half-truths and empty promises that were made to generate business, but Helix House (thankfully) proved me wrong.
We don’t make cold calls. Really, we don’t. If Helix House even had a chance of making staff do cold calls to generate business, I wouldn’t have applied. I get annoyed by them too, so I never wanted to be the person on the other end of the call.
How does Helix House get business? We do exactly what we do for our clients, nothing more.
Every client has a dream goal, an amount they want to be pocketing at the end of a month or year. Helix House understands that and we do everything we can to keep moving toward that goal. We don’t settle for “close enough.”
Sometimes, your primary investment in us isn’t enough to push your business to that dream point. Before asking for a higher investment, Helix House uses your current budget to make a stable profit for you. We believe that if you make 3-4x the amount you’re investing in us, that’s a comfortable amount.
Say you’re making $300 while investing $100 in us, but you want $3,000. Helix House doesn’t settle for the easy way out and immediately ask for a $1,000 investment, as mathematically, that should work. We systematically increase your investment in key areas to keep you from losing money and to ensure your return stays at a healthy amount. We don’t cut out crucial steps that would result in you losing profits.
While I’m not involved much in advertisement campaigns, I see the difference it makes. My desk is kitty-corner to our ad manager, after all.
While marketing itself is competitive, the interior workings of Helix House is not. We’re not racing against each other to make sales or to make a better product. I’m not trying to outdo my copywriter coworker, who, let’s be honest, could easily run circles around this newbie.
We’re a team here and there is no opportunity or need to one-up my coworkers. We all just do our jobs, hold each other accountable, laugh, talk about Star Wars (a lot) and enjoy the family atmosphere here at Helix House.
The only competition we have is the drive to be better than we were yesterday and to learn new strategies for our clients. It’s all on me, pushing myself forward because I want to push myself forward, not because I have to outshine someone else.
I know what you’re thinking and no, I wasn’t held against my will to write nice things about Helix House. My boss doesn’t even know what five things I chose to write about. However, I recognize that my experience is different from others and these are my reflections based solely on what I’ve seen and heard in my first two months of working here.
At Helix House, we care, we’re human, we’re hard working and accountable, and we value our relationship with each other and our clients. At the end of the day, if we’re all secure and stable, we’re happy. And I’m happy too. After all, I never would have survived making cold calls.