Google Ad Grants, Google’s program for nonprofits, gives nonprofits that meet the eligibility requirements $10,000 per month of advertising in Adwords!
Imagine what this advertising could do for your nonprofit. Some things you can use your ads for are increasing donations, recruiting volunteers, growing overall awareness of your organization, building e-mail lists, and more!
Look at the list below to find out if your nonprofit is eligible for the Google Ad Grants program.
- Hold valid 501(c)(3) status
- Have live website with substantial content
- Acknowledge and agree to Google Grants required certifications
- Not a government entity or organization
- Not a hospital or medical group
- Not a school, childcare center, academic institution, or university
How It Actually Works
1. We’ll create your ads.
The process starts by selecting keywords (words people search for) that’ll make your message display in front of potential supporters. Then we’ll write ads that tell people just how great the work you do is!
2. People will see your ads.
If the words people search for match the keywords that are in your campaign your ads can appear above and below the organic search results. The higher your ad rank (a score decided by Google on the strength of your ad) the better chance of potential supporters clicking on your ad. We’ll work with you each month to make sure you have a high ad rank.
3. Your nonprofit gains potential supporters.
After someone clicks on one of your ads they are redirected to your nonprofit’s website. At this point your website, which must match what you’re advertising, will show people why they should donate or get involved.
Want To Learn More?
SCHEDULE A CALL
Schedule a 15 minute clarity-call with our lead marketing strategist.
We will answer all of your questions, discuss your goals, challenges, and give an honest assessment if Helix House can help your needs.