Goulding’s Lodge at Monument Valley is one of the most historic and breathtaking destinations in the entire American Southwest. Historic being the operative word. Especially when it came to their branding and marketing. They came to us with an overwhelming need to bring their image into the 21st century. However, it was imperative that they did so while honoring the history of the lodge, the natural beauty of the valley in which they called home, and the cultural legacy of the native people who have live Monument Valley for thousands of years.