March showers bring spring flowers. Yes, we know the saying is April showers bring May flowers, but the deadline for this blog didn’t account for the creativity of using a cliche. So instead, why not use March showers to promote organic business growth this spring?
You’re not literally going to be pouring water on your office to make it grow. Instead, we at Helix House recommend planting your business strategy in online advertising models that work for you. If you notice that your current ad campaigns, whether paid or social, are wilting, then it’s time to revisit them.
Everyone needs to prune what doesn’t grow from time to time. Even we are: at Helix House, we’ve implemented a new strategy where our content team and our ad team meet every week to revamp ads that aren’t working. Getting a new pair of eyes on the content, as well as the audience, always brings new ideas to the table and allows us to further test what works and what doesn’t.
We can do that for you too! We know that your time is limited and the last thing you want to worry about are your ads not working or generating enough leads. That is where our team comes in: we can revamp your entire social and paid ads campaign, track the results, revisit what isn’t working and polish what is.
Think of us as the fertilizer that boosts your growth.
We do more than just ads too. We can make designs and optimize your website for SEO, while tracking your data and analytics to refine every campaign we run for you.
We did a blog in the past about UX Design, but now is a good time to summarize what exactly that is.
UX establishes the purpose of the user’s journey — it’s so much more than just a techy name for web design. Visual design helps support it by creating a feel and look to the experience. It is the reason WHY people want to interact with your site.
This is different from UI design (user interface), which supports and enhances the user’s experience.
Techy talk aside: we can make your business’s website beautiful. Our design team is top-of-the-line and knows modern trends. They don’t copy and paste designs or templates either — your site will be completely your own and will reflect your values. Our lead designer will work tirelessly with you every step of the way to make sure you’re happy with the final product.
The internet is everywhere; it drives business. If your website isn’t optimized to rank on search engines, like Google, then you’re not reaching your full potential. It all starts with keyword research, which we have a handy blog on how to do keyword research if you want to learn how to do it.
The basics of it is that the more optimized you are, the higher you’ll rank online so you’ll generate more leads and potentially make more money!
First off, a keyword is simply a specific word or phrase that someone types into a search engine. Every keyword is ranked by relevance, how difficult it is to get a high ranking on sites like Google if you use that keyword, how many people are searching for it, and so on.
A strong keyword is one with a high search volume, high interaction, and low difficulty. They’re hard to find, but not impossible.
The more keywords you have strewn into your content, the better chance you have at a potential lead stumbling across your business. But that doesn’t mean you should just overload your website: keep it simple, keep it relevant, and keep your original keyword/keyphrase in the forefront.
For example, let’s say you sell luxury real estate. You may want to research terms like “luxury real estate”, “manors,” “mansions,” and “luxury real estate for sale,” to get you started. That will snowball into more keywords, phrases, and locations, thus making it easier for you to pick and choose what works and what doesn’t work for your business.
And that’s just the beginning. We didn’t even mention keeping your website updated through blogging, backlinks, ROIs, tools to help you track this, and so on. It’s a lot, but we’re experts on the topic and we’re happy to help you cultivate your business! Just give us a call!