Hastings & Hastings is a discount personal injury law firm with 11 locations in the Greater Phoenix area. Founded in 1981, they are one of the most recognized firms in the state, in large part thanks to their robust traditional advertising efforts. However, their digital presence was almost non-existent, leaving an entire marketplace untapped. What efforts they had were underperforming – social media with no following, a dormant blog, and PPC campaigns that were losing money month after month.
Into that environment stepped Helix House. To some, it would seem a bleak environment to start, but we viewed it a an opportunity. We created an identity for Hastings & Hastings online presence, with graphical brand assets for social platforms, building on their existing branding. After creating a solid foundation, we executed a strategy to build daily interaction to grow their following and influence. We resuscitated their dormant blog and began posting , high quality articles daily. building organic growth as well as providing value for prospective consumers. We then put together a full PR strategy to spread positive information and get Hastings in front of their target demographic. A complete overhaul of their paid search campaigns was the final step to success, reworking their search, mobile, and display builds for incredible return.