HELIX HOUSE CASE STUDY HOTEL PLAYA - Helix House

HOTEL PLAYA MAZATLAN CASE STUDY

135,982 New Website visitors

THE WHO

Given that the international resort and entertainment industry is extremely large, competitive, and lucrative, it’s vital to stay ahead in terms of investing in marketing by consistently achieving growth and developing a strong online presence. We have previously worked with Hotel Playa Mazatlan, a 4.5 star (1445 reviews on trip advisor) resort located in Mazatlan, Sinaloa, Mexico, where we achieved enormous success through organic search rankings, PPC advertising, and social media management.

362%

FACEBOOK LIKE
INCREASE

248%

FACEBOOK USER REACH
INCREASE

67%

NEW WEBSITE VISITOR
INCREASE

FACEBOOK OVERVIEW

Over the course of 2013, our first year with Hotel Playa Mazatlan, we increased their Facebook page likes from 7,800 to nearly 16,000, a 105% improvement in likes within the year. This increase in likes was complemented by some posts reaching over 4,000 users, receiving engagement from 450 people. This was an increase from 420 to 1,463 users reached on average, an improvement rate of 248%.

Along with branding, one of our primary focuses is leveraging social media accounts for your business to both create and expand awareness. Therefore, we push the notion that more users who are viewing and interacting with your content grows your online presence, which directly leads to an increase in conversions. Success continued in 2014, when Facebook page likes increased to over 36,000, a 362% increase from starting in 2013.

WEBSITE & ORGANIC SEARCH OVERVIEW

Over a 6 month period in 2013, Hotel Playa Mazatlan’s website received a total of 202,486 visits, with 135,982 (67%) of those being new visitors. Nearly 100,000 of these were through improved organic search rankings achieved through our SEO efforts.

Analytics reflecting the entire year of 2014 saw dramatic improvement from the campaign as well, as the website received more than 230,000 visits, reaching nearly 1 million page views. Rankings for terms such as “hotel in Mazatlan” and “Mazatlan hotels” were on the First page of search results.

Another 12,904 of these visits in the 6 month overview of 2013 were from paid search, with an average CPC of 23.19. What’s naturally more important than these huge numbers is user activity once they are already on the website. During this time period, the bounce rate was only 37.29% and users were looking at 4.55 pages of the site on average, spending an average of 4:40 on the site.

SNAPSHOTS

Facebook Likes:
January 2013: 7,800
December 2014: 36,000
362% Increase

Facebook Users Reached:
248% Increase

Website Visits:
January-July 2013: 202,486
New Visitors: 135,982
Paid Search Visitors: 12,904

67% of all visitors in Jan – July
2013 were new visitors

Website Analytics:
Bounce Rate: 37.29%
Average Pages Visited: 4.55
Average Time Spent: 4:40 minutes

BECOME OUR NEXT CASE STUDY.

Fill in the form below and get in touch with us. We will schedule a FREE consultation thats convenient to you and can be carried out via phone, digital conference call, or in-person.

BECOME OUR NEXT CASE STUDY.

Fill in the form below and get in touch with us. We will schedule a FREE consultation thats convenient to you and can be carried out via phone, digital conference call, or in-person.