The analytical analysis of any website can take on many shapes and forms, however one of the most important aspects of analyzing visitor behavior is simply how long those visitors are sticking around. Measuring how long visitors stay on your website is a critical element in determining how user-friendly your site is and how valuable the information you are providing is to your visitors. Sometimes called “stickiness,” the length of time visitors stay on your website is an important metric that should not be overlooked. Stickiness is even important with regard to how search engines view the overall value of your website.
A Website Is Highly Relevant And Providing Useful Information
One of the parameters that search engines routinely take into account when determining how relevant a website is to visitors is how long those visitors actually stay engaged on the website. Search engines know that if visitors are spending a relatively long amount of time on a website and navigating to various pages throughout that website that the website is probably highly relevant and providing useful information. As such, search engines will increase the overall relevancy of that website and ultimately give it a higher search engine ranking resulting in better search engine results for a particular search. Designing a website that is intuitive, easy to navigate and informative will help to ensure that visitors will indeed stick around.
Include Trust Related Factors