Organic social media. There is an on-going question of whether or not it is still relevant in the digital world. Some may think that paid social is the best and ONLY option for their company because it will guarantee any traffic to their website or offer, when in reality that is not the case. Find out what organic social media is, why it’s crucial to use for your business, and how it can be used to get amazing reach from thousands of people at lower costs than paid social. Besides, who wouldn’t want business booming with non-paid advertising?
Organic refers to the people who come across your posts without any paid advertising. They have seen your posts at the time they were posted. Even though ideally you would want people to engage in all of your posts, some social media outlets, for example, Facebook, have an algorithm that makes it harder for business pages to be more recognized unless paid advertising is used.
It’s essential to have organic social posting for your business if you plan to advertise online. Even if you don’t, there are many reasons why organic social posting is important to utilize.
Now, we’ve explained to you why organic social posting is very crucial for your business. But you also might ask: “How do I know which social media outlets are the right ones for MY business?” Well, it all starts with trial and error. You need to create different social media accounts that you believe will work best with your business after doing research. Start slow and don’t create a Facebook, Twitter, Instagram, LinkedIn, Pinterest all at once, that will just overcomplicate things. Decide on 1-3 social media outlets that will best fit your business audience and go from there. As you build up your brand, you can then go back and decide if other social media outlets will better fit and benefit your business, especially if you see your audience engaging in one outlet more than the other.
Here are some tips on how to spruce up your organic social media:
Overall, organic social media posting is an interesting avenue to use in the digital world. It can be a strong asset to your business if you utilize it properly. And if you don’t, then you’re missing out! Now you’re ready to start building that social media presence you deserve.
Need help with your social media? Here at Helix House, we are always here to help your business succeed in social media marketing. It is one of our many specialties! Feel free to contact our team today!