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May 24, 2022
social media platform

Choosing the Right Social Media Platform

Another blog telling you what you should and shouldn’t do. You’re sick of these, right? Well, this one is different. Everyone tells you to figure out […]
May 17, 2022
technical seo

What is Technical SEO?

There’s SEO and then there’s technical SEO. Technical SEO is everything that a typical SEO strategy miss – it’s the backlog of optimization errors, website issues, […]
April 26, 2022
social media followers

Why Your Business Is Losing Social Media Followers

Social media is a rollercoaster: one day you gain 200 followers, the next you lose 130. Sometimes, those fluctuations happen for seemingly no reason, while other […]
March 22, 2022
Social Media Calendar

How to Create a Killer Social Media Calendar

You want to create a killer social media presence? Well, that will start with the formation of an ever more killer social media calendar. Today, we’re […]
March 29, 2022
marketing intern

What I Learned as a Marketing Intern: Content Writing Edition

Helix House is a crazy and unique place, with some of the coolest people out there working their creative magic. As a content writing marketing intern, […]
March 1, 2022
main ideas

Wisdom From Chip and Dan Heath: Main Ideas Create Marketing Success

Dunn, North Carolina is the kind of place where people really get to know their neighbors. It’s a small town; the type you see in the […]
February 18, 2022

Preaching The P.A.S.T.O.R Framework for Copywriting

At Helix House somewhere between all the PPC campaigns, website designs, and newsletter sequences, between the meetings, blogs, and brainstorms, between all of that we are […]
February 15, 2022

The Day in the Life Of a Paid Search Manager

Have you ever asked yourself what a paid search manager does? Maybe you want to become one, or maybe you are curious what your agency’s paid […]
February 8, 2022
storytelling in marketing

Why Storytelling in Marketing Matters, Big Time

Let’s pretend you’re on the hunt for a new hairdryer (yours is hot pink, from the early 2000s, and blows cold air about half the time). […]