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July 22, 2020

Pinterest vs. Instagram, Who Wins?

Which is the superior picture based promo app? This time on the Helix House blog we’re looking at the head to head battle of photo-based social […]
July 14, 2020
image representing the 4 seasons

Market Year-Round with Seasonal Advertising

It’s rare that one marketing strategy will work for a business all year. The market naturally fluctuates throughout the year; your traffic will change, sales will […]
July 7, 2020

Building Your Brand Book

Everyone who has been through some secondary education has heard of style guides. They are a collection of practices and standards on the ‘right’ way to […]
June 30, 2020

What Does Digital Media Offer That TV Advertising Does Not?

TV advertising may have been the way of the future once, but that was 60 years ago! Technology and consumers move, fast, and businesses need to […]
June 24, 2020
how to find qualified leads

How to Find Qualified Leads for Your Business

If you’re a business owner, finding a client who matches what you’re selling and who is interested in buying it is everything. This is known as […]
June 19, 2020

What is Anchor Text and Why Does it Matter

When it comes to the nitty-gritty of SEO best practices, there are hundreds of moving parts that at first glance might seem minor or unimportant, but […]
June 18, 2020
what does a copywriter do

What Does a Copywriter Do?

We have two copywriters on our content team at Helix House. But what does a copywriter do? For one, copywriters write blogs (like this one here!). […]
June 11, 2020
what's new at Helix House

What’s New at Helix House?

It’s been one heck of a year so far and we’re still here and forging our own path through it. We’re back to work now in […]
June 9, 2020

What is an Analytics Goal?

Analytics goals are a vital part of any digital marketing strategy. They allow you to track important benchmarks such as purchases, newsletter sign-ups, form submissions, leads, […]