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Understanding Search Engine Optimization – Basics of the Basics

Search Engine Optimization (SEO) may sound a bit complex if this is the first time you’ve heard about it, but the concept is actually pretty simple (albeit the process itself demands knowledgeable professional and a large time commitment).

To understand the concept more clearly, let’s start with the basics. First off, there are different search engines available on the web providing Internet users valuable information about certain topics searched. The most popular search engine today is Google. When a user types some words like “best restaurants in New York,” into a search engine such as Google, Google then shows the user a list of the most relevant results.

The fact is, Google actually bases its organic placement on the relevance of the web content and quality of websites and not on the traffic results. This particular content is known as link building in which every link and part of content serves like a vote for the site that’s being optimized.

The website that gets voted the most becomes placed on the first page of search engine results, thus increasing visibility of the site according to keywords that will bring in more traffic and essentially, more prospects and customers.

Why is it so important to place your business website on the first page?

Studies show that around 80% of Internet users don’t go past the first page when searching for something using a search engine. And on top of that, 60% of those web users will make a purchase on the first five businesses on the top organic positions. This basically means that if your website is far left behind in the deepest pits of search engine results, then you’re most likely not going to get new prospects, at least not through online searches. Refraining from investing in SEO will do more harm for your business than good.

How to do link building

A SEO specialist carries out link building by putting together various manually submitted links (automated software link programs are not recommended!) to quality articles about the client’s industry; directory submissions; and high ranking one-way back links which act as quality endorsements for the business website of the client. These pieces of content are valuable because Google gives importance to current, useful and relevant content when assessing which websites would best match a searcher’s query.

How to select the right SEO partner for your business

When it comes to choosing a SEO company, there are numerous firms offering various types of services. To help you choose the best SEO partner, follow these simple tips:

– The SEO company should be completely reputable. Check if they have a proven track record of successful projects. They should be willing to show you testimonials, case studies and previous clients’ information so that you can find out for yourself if their services are truly beneficial to the clients.

– The company should have a team consisting of professional experts to manage your company’s account.

– They don’t necessarily make 100% guarantees, but they can prove their efficiency by showing you their clients who are doing well on search engine rankings. Only by examining the consistency in success of the SEO company can you be assured that they will most likely provide you excellent results.

Now that you know how SEO works and how to find a great SEO partner for your company, it’s time that you get started in your SEO strategy to boost your website’s ranking.