Internet Marketing 101
Search Engine Optimization (SEO):
This process gives online businesses higher rankings on the non-paid listings of search engines like Google, Bing and Yahoo. These organic placements give the company better exposure to target customers and thus promote the company and increase its sales and revenue. A top-ranked business automatically gets 100% credibility and value, which is important to consumers who wish to make an online purchase of a service or product.
Google (Business) Local:
Most people use the internet to browse for various services being offered in the area where they live or work. These could be a restaurant serving a particular cuisine, or perhaps, a specialist plumber for repairing a pipe. A search on Google or Yahoo Local will return all the relevant information about each business that is situated in the area and service being queried. This mini-website display includes the physical address, contact information, working hours, sample photos of products and services and sometimes, even reviews written by existing customers and discount coupons.
Search Engine Marketing (SEM):
The local organic search results are often surrounded by sponsored links, usually highlighted in bright eye-catching colors and positioned either at the extreme right of the page in a vertical column or under the search bar at the top of the page. These links constitute Search Engine Marketing (SEM), which is the process of creating Pay-Per-Click (PPC) campaigns like Google Adwords, and managing them. The business owner is charged a fixed price per click to their website, instead of a monthly fee.
First impressions are lasting and this holds true for a business website. A successful online marketing campaign is centered on a well-designed website. Customers automatically associate a reliable and user-friendly website having legible, simple yet detailed content to a credible business.
Companies often maintain regular newsletters focusing on their business. The best way to get these across to customers is through email marketing. The email addresses of potential and existing customers can be captured through an email sign-up form on the website and then added to the mailing list. E-mail marketing campaigns can be professionally managed for best results.
Social Media Marketing (SMM):
Any message spreads very fast on social networking media like LinkedIn, Facebook and Twitter. A business can use this effective marketing strategy to reach out to its target and existing customer base and even answer queries. Besides promoting a company’s brand, the latest news and trends in the industry, as well as, customer reviews can be posted on this media.
Video is the most engaging media and can convey a marketing message instantly. These can be personalized to enhance website conversion. When posted on social media networks, they increase online visibility, since customers tend to share interesting videos with their friends. This in turn means better business.
Text Message Marketing (SMS):
Text messaging or SMS is a very useful marketing tool for business service providers that ensure customer engagement. They can be used to send reminders for appointments, to inform customers about special offers and even congratulate them on birthdays and special occasions for a personal touch. It is a fact that more than 95% of text messages sent are read by the receiver; this benefit should be pursued.