Web Development Trends
The world of technology is presently like a chameleon that is moving at a fast pace, and in a bid to survive, tries to change its skin to match the environments. These constant changes have kept designers and developers on their toes trying to anticipate the next new development. Not knowing what will be coming next, or even the nature of the looming changes, makes it hard for players in the industry to make predictions. Here is an overall review of the projections regarding the developments for 2012.
One area of technology that has been causing a major stir is the takeover by mobiles and Web Kit-powered smartphones from the traditional desktop for browsing. Many businesses are making changes so they can stay in touch with their mobile consumers. Even critics have to adjust and embrace the developments, as they are no doubt here to stay. Tools such as HTML5, CSS3 that are used in standard based designs have been the subject of major debates, but now both those who have been against it as well as for it have to accept the fact that they have fast become the tools to work with. That said, there are traditional tools such as Flash, offered by Adobe, that are most suitable for designing products for the entertainment industry. This may actually cause resurgence in the use of this tool.
While some major brands leave Flash behind to test out the HTML5 and CSS3 tools, Flash remains the choice tool for creating engaging experiences. Its preferred use in games and movie related designs may help to bring the Adobe tool back into prominence. Even if this does happen, the constant web developments that are aimed at supporting ‘HTML5 and friends’ and the developments aimed at making them more web-worthy, may cause any Flash resurgence to be short-lived. As clients clamor for mobile sites, Flash will receive a hard blow. There will be more pressure on native browsers to support the new features.
Developers such as Remy Sharp expressed the view that 2012 will see browsers adapting to the platform even more. He stated that, “I’m expecting more high-quality, high-performance games running in the browser, in a way where you can’t tell if they’re native or not.” App-ification will be a major player in digitization. The increased use of web apps will also be a challenge for customers and developers, as web browsers may support only apps specifically developed for them. This will cause fragmentation, and developers will find themselves building several versions of one app to suit the various mediums, and they will also have to purchase the various devices so that they can do compatibility testing.
Social media will continue to dominate, but major players like Facebook will fade a bit as smaller emerging sites such as Tumblr and Spotify gain popularity. These smaller sites may never become the next Facebook, but may end up integrating aspects of the major site into their operations. There have also been projections to the possibility of Facebook getting into the business of offering people tools to build their own sites, as opposed to just pages.
The progressive enhancement and dominance of these apps and devices have had major players making changes to adapt to their use. This trend will definitely continue throughout 2012. One thing that seems certain in this age of content is that publishers must be prepared to make their content available to mobile users. Consumers on the other hand, will have to be prepared to deal with the difference in the quantity and quality of the information presented on both platforms.