Twitter currently boasts well over 270 million active users. It has turned into the largest and most active social media platform in the world. This is despite the fact that Twitter is also the most limiting of all the social media platforms. The maximum length of a Facebook post is an astounding 60,000 characters. To put that in perspective, if calculated modestly, 60,000 characters would cover nearly 32 pages of a book. It is well known that the maximum length of a tweet is a brief and limiting 140 characters. This character limit, which has helped Twitter achieve wild success, may be on the verge of changing.
Rumor and Speculation
Twitter, long used as a platform for disseminating and perpetuation rumors, has itself become the subject of wild speculation following a report by Re/code which stated that the ubiquitous social media platform is considering abandoning the long standing 140 character limit it has set for individual tweets. This news could change the very foundation of social media and information sharing as it is currently know today. The question then arise, why would Twitter be considering such a momentous change, and what impact could this change have on the landscape of social media?
A Response from Twitter
Rather than let speculation run wild following the report for Re/code, twitter CEO Jack Dorsey use a tweet of his own to respond. Dorsey tweeted a picture of text which contain far more than 140 characters. The technique used by Dorsey has long been a popular way circumventing Twitter’s stringent 140 character limit, the move itself perhaps lending credence to the message contain within. Dorsey stated:
“We’ve spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it. Instead, what if text… was actually text? Text that could be searched. Text that could be highlighted. That’s more utility and power.”
In rather uncertain terms, it seems as If Twitter CEO Jack Dorsey stands in favor of abolishing the 140 character limit. Changes may very well be afoot in the world of social media. Stay tuned with Helix House to find out how these changes may impact your business and the world of digital marketing.