What to Consider When Building a Marketing Strategy

June 19, 2023 2:05 PM

So you've decided to navigate the labyrinth of marketing? You're standing at the crossroads, map in hand, ready to chart a course through the unknown. It's a daunting prospect, we know. You're a business owner, not a marketing guru. But here's the good news: you're not expected to traverse this terrain solo. At Helix House, we've journeyed through this maze more times than we can count, and we've got the compass to guide you.

Understanding marketing isn't about mastering a secret language or cracking an indecipherable code. It's about asking the right questions and learning to understand the answers. Before embarking on the journey to create a new marketing strategy, there are some essential questions you need to ask yourself and your team. But don't fret, we're here to illuminate the path.

Identifying Your Business Objectives

First thing's first: What are your business objectives? If you hastily answered "to make money," hold up, friend! While profits are a crucial part of business survival, that's as vague as saying your life goal is "to breathe air." Drill down to the specifics. Are you aiming to expand your brand recognition, improve product sales, or perhaps build a rock-solid online presence? Maybe you’re seeking to grow your customer base or enter new markets? Defining clear, tangible objectives is the bedrock upon which a successful marketing strategy is built. If you’re not quite there yet, read on! 

First Things First: Understand Your Audience

Who exactly is your audience? You know, those wonderful individuals who'll part with their hard-earned money because of your life changing service, product, etc. . A deep understanding of your target audience is more than just knowing their age or where they live. It's about comprehending their needs, behaviors, preferences, and lifestyle. Ask yourself how your product or service meshes with their world. Are you meeting a need or providing a solution to a problem they're facing? If you're not sure who your audience is, it's time to turn on detective mode and gather data about your ideal customers before going any further.

Metrics and KPIs to Understand and Monitor

Alright, let’s talk numbers, or more specifically, metrics and KPIs (Key Performance Indicators). 

These are the magical runes that tell you whether your marketing strategy is hitting the mark or shooting blanks. We're talking about indicators like website traffic, lead generation, social media engagement, and conversion rates. It might seem daunting, but understanding these figures can illuminate the path to your objectives.

These numbers, however subjective they may seem, provide tangible data about your marketing strategy's performance. For example, are your Instagram posts generating buzz? Check the engagement rates. Is your website effectively turning visitors into customers? Look at the conversion rates. The golden rule here is: What gets measured, gets managed.

So, roll up your sleeves, dive into the data, and keep a close eye on those crucial metrics.

Aligning Marketing Strategies with Business Goals

Remember, no marketing strategy exists in isolation. It needs to be intricately woven with your broader business goals to create a beautiful tapestry of success. Your brand messaging should synchronize across all platforms, forming a consistent and unified voice that echoes your business’s core values and objectives. This consistent branding experience ensures that your customers enjoy a seamless interaction with your brand, whether they're browsing your website or engaging with your posts on social media.

Preparing Your Team

Finally, after mapping out your objectives, understanding your audience, and setting up your metrics, it's time to prepare your team for the grand adventure ahead. Every team member should understand the goals and the part they play in achieving them. They need to be ready, from managing social media accounts to creating engaging blog content or networking with influencers. Regular team briefings, training, and open communication channels can ensure everyone is on the same page.

Ready, Set, Market

To ensure you stay on course, let's recap the key questions we've discussed, those you need to ask yourself before setting out:

  • What are your specific business objectives?
  • Who exactly is your target audience, and what are their needs and behaviors?
  • What are the crucial metrics and KPIs you need to understand and monitor?
  • How does your marketing strategy align with your broader business goals?
  • Is your team well-prepared and equipped to execute the new strategy?

Knowing the answers to these questions will guide the build and execution of your marketing strategy, and will help you approach challenges with confidence. 

At Helix House, we're here to steer you through this intricate maze. From decoding metrics to aligning strategies with business objectives—we're your dedicated guides. Not to toot our horn, but we’ve won awards for it and stuff. So if you’re interested in working with an agency who can make your business a ton of money, we’re here and ready to do the damn thing.

And if you’re wanting to venture out on your own and build a marketing strategy on your own, we are your dedicated cheerleaders. Happy marketing!