Let me set the scene one last time… My name is Keri Matthews, and I am the content writing intern at Helix House. As you are reading this, I am probably representing Sun Devil Soccer on the football pitch. I am an international student-athlete from England studying Marketing at Arizona State University.

Welcome back to the internship blog series, where you will learn about the behind-the-scenes of a content writing internship.

Welcome to the Internship Blog Series! If you want to learn about the ins and outs of a content writing internship at Helix House, I have the answers for you. But first, let me introduce myself!

Every profession has its own version of Dante's Inferno, and for marketing, it's forced readings of certain "must-read" self-help books. There's nothing more soul-crushing than trudging through chapter after chapter of cliched advice, thinking you're stepping into enlightened realms of marketing wisdom — only to find you've bought a one-way ticket to marketing hell.

Understanding marketing isn't about mastering a secret language or cracking an indecipherable code. It's about asking the right questions and learning to understand the answers.

While there are a ton of spreadsheet tools out there, Google Sheets stands out as a versatile and collaborative tool with a wide range of features and functionalities.

In the corporate world's endless pursuit of perfect synergy, managers have gone down some strange paths (mandatory trust falls, anyone?). The most enduring of these attempts, though, involve personality tests like the Enneagram, the Myers Briggs Type Indicator, and others. But does knowing your team is mostly made up of ENFPs and Type 7s actually contribute to a more harmonious office?

We're pulling back the curtain on the five magical elements that transform an ordinary ad into a marketing masterpiece. Read on to learn how to take your ad from a half-hearted strum on a ukulele into a rock concert that would make Mick Jagger proud. 

One of the key ways we measure results is through return on advertising spend (ROAS). It helps us evaluate the effectiveness of different advertising campaigns and make data-driven decisions to maximize our clients' returns.

Master the art of crafting sick TikToks before the government snatches 'em away! Click here to learn how to beat Big Brother at their own game.

AI is a useful tool, so how do you leverage it intelligently, strategically, and effectively?

Contribution margin is a great stat to know, and if you leverage it right, you can see your profits soar!

It’s no secret that AI is taking the world by storm. Read more to learn how AI influences the advertising and marketing world right now and how it will in the future.